
Green Video Essentials Course
Learn the Essentials of
Video Production for
Environmental Storytelling
Sign up for the video production essentials course and get 50% off the launch date!
The course will be coming out in early April 2025 and you'll get updates and marketing advice in the meantime to help you with your own video content.
You'll be able to improve your production, planning, and purpose behind making engaging content that looks professional.
Learn with Alex's Green Video Essentials
Meet Your Instructor
Alex Leonard hosts the Green Video Essentials: Production Course, helping content creators and environmentalists hone their craft in strategic video skills.


Alex Leonard
Founder of AL Media
Alex Leonard is based in Toronto, working as the founder behind AL Media, Helping Business Talk About Sustainability.
He is the award winner behind the short documentary, "Humans and Elephants", given presentations and a TEDx on wild animal conservation and sustainability. Alex and his team specialize in both quality long and short-form content.
About the Production Course
Explore the Production Course Structure Further Below

Module 1:
Plan Ahead

Learn how to stay organized and ahead of schedule in the first Module's lessons.
You'll get firsthand experience developing new skills in video production planning.
1.1 Creating Your Checklist
Prepare to stay organized and efficient in every shoot with a comprehensive checklist. In this session, we’ll guide you on building a tailored list of essentials, covering everything from must-have gear to production details, ensuring you're ready for any scenario that arises.

Module 2:
Know Your Gear

2.1 Cameras
Video cameras form the backbone of any production, capturing the essence of your story with clarity and detail. In this section, you’ll discover the different types of cameras—DSLR, mirrorless, cinema—and how each suits various shooting conditions. You’ll also learn how to choose the right settings (I.e. resolution, frame rate, ISO) skills.


Module 3:
Stabilize Your
Camera

3.1 Why Stabilization is Essential
Smooth footage is a hallmark of professional-looking videos, regardless of the subject matter. Shakiness can distract viewers and undermine the story you’re trying to tell. By mastering stabilization, you elevate your visual impact and maintain audience engagement throughout each scene.
Module 4:
Record
Good Audio

4.1 Microphones
Prepare to stay organized and efficient in every shoot with a comprehensive checklist. In this session, we’ll guide you on building a tailored list of essentials, covering everything from must-have gear to production details, ensuring you're ready for any scenario that arises.




Module 5:
Get More
Behind-the-Scenes Content
5.1 Creating Your Checklist
Prepare to stay organized and efficient in every shoot with a comprehensive checklist. In this session, we’ll guide you on building a tailored list of essentials, covering everything from must-have gear to production details, ensuring you're ready for any scenario that arises.

Develop Your Drone Knowledge
from a renowned certified Drone Pilot
Learn from a globally seasoned drone pilot who first got started in videography by recording on drones, as your instructor Alex's first serious camera,
if you can believe it!

Plus you'll also get...

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Free
Downloads

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Business Insights

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Direct
Support


Beginner Friendly Tips

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Community
Group

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Monthly
Team Check-ins
The Green Video Essentials Production Course is for...
Filmmakers
Environmentalists
Content Creators
Marketers
Startups/SMEs
Journalists
Videographers
Green Businesses
Educators
Improve your video skillset from building your principles to practice

Hi, I'm Alex Leonard,
I'm a videographer and science Communicator,who works within the Bio-Materials and Environment sector within Marketing Roles.
I intend to train students to become specialists in everyday video production skills, so they can improve content creation outcomes without spending hundreds of hours researching on their own.
Since 2017, I've had the opportunity to work with hundreds of businesses in over 10 countries, traveling across the world.
I'm working on helping teach others about videography from my experience in the field.
Alex Leonard, Instructor of Green Video Essentials: Production Course.
Hear What Others Are Saying...
What's Fully Included
E-Book Guides
Online Platform
Community
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When you sign up for the course, you'll be able to instantly access the full course and assets to move around for what works right for you.
Plus you'll also get...

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Downloadable Lesson Slides


Systemization
Structure Advice


Certificate
of Completion


Lifetime
Access

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Bonus Video
Field Interviews

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Practice
Activities + Files
Check out some of my videos that show my creative process...






Premiere Pro
Final Cut Pro

Davinci Resolve





CapCut
Inshot
TikTok
Avid
Blender
No matter which editing suite you use coming into the online course, taking the online Modules here with AL Media, we've got you covered.
The Green Video Essential: Production Course teaches platform-agnostic evergreen ideas. You don't want to miss out on the opportunity to learn.
Get to know partners we've worked with for video production
AL Media has worked with several major social enterprises and non-profits globally.







30 Day Guarantee or Money back
By enrolling in the Green Video Essentials: Production course you are agreeing to our Terms & Conditions. If, after enrolling and reviewing the course materials you feel it’s not a good fit for you, simply send me an email within the first 30 days of your purchase at info@alexleonardmedia.com, explaining what didn’t work for you, and a full refund will be offered. Additionally and in plain English, these terms state that you must honor your investment by not sharing any files, resources, information, or log-in credentials with anyone and that all course materials are protected. To read the full Terms & Conditions for your purchase, click HERE.
Got Questions?
Check out the FAQ!
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What is The Creative Kind Show all about?Alex's goal is to share valuable lessons from professionals working in the creative industry, right now on season 3 focusing on filmmakers and videographers. The podcast is a way for international creators to have an audience. The podcast aims to give back to those who possess a creative hobby and want to know how they can monetize and market themselves, shortening the gap towards their dream job. Check out the introduction episode on Anchor streaming below to get a better idea of the show.
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Why should I be on the show?You may be hesitant to join the show for any number of personal or professional reasons. Take a look through this FAQ document though to see if we can answer any concerns. Why we think you SHOULD be on The Creative Kind Podcast is because it’s being run by AL Media's founder, Alex Leonard. He always commits to projects and has grown several successful radio shows. my next step so you're in safe hands. The interview with you is just 20-25 mins, so it's not a major time commitment, you leave Alex's team to do all the audio editing.
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Who is the audience?The Creative Kind Podcast is aimed to appeal to entrepreneurial Generation X and Y professionals who have a creative side-hustle and want to learn more about the business aspect of being a creator. The show is meant to appeal to a wide range of audiences and to be given in short 20 to 30-minute episodes so people can listen while on the go without committing too much time. To start, there have been a lot of guests from London, Ontario, but more international guests are already lined up throughout the rest of the year. If you enjoy thinking outside the box, then this show is for you. You can take a peak at some of the statistics below to get an idea of listeners.
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Where will the podcast be available?The podcast is hosted through Captivate, a premium hosting platform made for Podcasters by Podcasters. The episode will be published across major platforms, such as Apple Podcasts, Spotify, Google Podcasts, Breaker, RadioPublic, Anchor.fm, and more to come. New episodes are uploaded every Wednesday night between 11pm to 11:59pm and shared online broadly the following Thursday. Research shows the highest peaks of activity are Thursday mornings with people checking new podcasts in the morning.
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When is my interview going to be uploaded?The podcast will go live within 2 to 3 weeks following our interview, once I’ve edited the final copy together and sent it over for you to review. If you skim through or feel fine without needing to review, I shall go ahead and schedule your interview for the next available slot.
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Who is the Host of The Creative Kind Show?Alex Leonard is a creative entrepreneur that combines multiple interests to motivate his work. He is the host of The Creative Kind and former host of A Dark Side of Western on 94.9FM. Alex has over 5 years of experience in designing murals, creating videos, exhibiting artwork, and marketing content. He's likely met you in the past at an event in London, Toronto, or Montreal. If he hasn't and you've been sent this link as a FYI or came across it yourself, then you're in luck either way! Reach out today, as we'd love to hear from you.
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What do you need from me as a guest?You need to send Alex would like to promote each guest in advance to highlight you and your business for coming on The Creative Kind Podcast. You are required to share the finished podcast from the website's article, which will include an introduction, edited photo, show notes, and links. Alex will also provide social media graphics like below, which are not essential to share, but is encouraged. Resharing the podcast is an essential commitment once it's live for being a guest.
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What are the interview questions?If you’re interested, within 24 hours of the interview, I will send you a list of questions that I plan to ask for each episode. Not all questions will be asked, as I prefer to have casual conversations with my guests and follow the flow of a natural conversation. The aim of the podcast will be semi guided and more casual.
Resiliency and Hardwork pays off

Earn a Certificate
Showcase Your Education from Green Video Essentials!
Set yourself apart from competitors by showing potential clients you know your stuff when it comes
Pass the final quiz and you’ll receive a Certificate of Completion and Digital Badge to add to your website or display in your office.
You'll be part of a growing online community of trailblazers working on improving their video production skills.

Lisa Kurolap
- Founder of FML Adventures
Working with Alex from AL Media was an absolute pleasure! He totally understood my vision from the get-go and was able to provide incredible deliverables in a professional and creative manner.
Lorne Mlotek
- Founder at Leading Green
Alex was extremely professional and took his time filming with me. He went above and beyond his duties and produced a high-quality video for my business in an affordable and timely manner
Mark Reynolds
- Founder of Naughty Nettle Medicinals
Working with Alex is always a pleasure. He helped improve my social media presence for my own company. Highly recommended!
Meg Simpkins
- Sales Representative for GMC
Alex was attentive to what the goal of the project was and executed it seamlessly. Our shoots were well planned, taken seriously, and his level of professionalism is unmatched. The editing process was very well handled and Alex was open to my ideas and suggestions, and put them into action.
Mike Crosby
- Co-founder of Greenhouse Academy
Alex is really fun and easy to work with. He took a brief idea of ours and ran with it with little direction; creating a great short video for our business. Great energy and creativity, would definitely recommend Alex and use him again in the future. Thanks a lot, Alex!
Ryan Starr
- Marketing Manager of YMCA of Southwestern Ontario
Alex has done a great job in helping us at the YMCA with our reopening strategy. The tour videos he produced were an integral part of our marketing campaign and we have received many compliments on the high quality of the product and the pleasure it was to work with Alex.
